Obsession by Calvin Klein
Lynch's first commercials were a series of four directed for Obsession. Each one centered around a famous author's work.
Download three of the Obsession ads:
F. Scott Fitzgerald quicktime - 1.9 mb
Ernest Hemingway quicktime - 1.8 mb
D.H. Lawrence quicktime - 1.9 mb
These commercials were done for the Japanese canned coffee, Georgia. The series was set in Twin Peaks and featured many of the cast from the series. In the ads, a Japanese man searches for his missing wife. Each commercial added more clues to the mystery, until the final one where Cooper rescues her from the Black Lodge. Originally a second series of four were planned, but the Coffee company, unhappy with the first series, canceled them.
Georgia Commercial #1 1.7mb
Georgia Commercial #3 1.7mb
Georgia Commercial #4 1.8mb
We Care About New York
This was a public service announcement created to bring attention to the city's rat problem. Frederick Elmes was the director of photography for the ad.
We Care About New York commercial quicktime 3.7mb
Who is Gio?
Giorgio Armani personally called David Lynch to ask him to come up with something for his new perfume. Lynch sent him the description as a little poem, and Giorgio liked the concept. Lynch has said he had the most freedom on the Gio commercial than any of the others.
Gio Commercial quicktime - 9.1mb
Commercial for Yves Saint Laurent fragrance.
Opium Commercial quicktime - 3.7mb
The tag for Asymmetrical Productions, Lynch's production company.
Asymmetrical Tag quicktime - 1mb
David Lynch directed the intro for Michael Jackson's Dangerous short films collection. The teaser is available on tape and DVD at the beginning of the "Dangerous Short Films" video.
Dangerous Teaser quicktime 2.3mb
Copyright 1993 MJJ Ventures.
Lynch did two commercials for Alka-Seltzer Plus.
A commercial for Lancome Paris
Tresor Commercial quicktime - 1.2mb
Gerard Depardieu plays a cafe owner who cooks Barilla pasta for a small girl, injuired while riding her bike. A woman rides by who then also falls off her scooter.
Barilla Commercial quicktime - 1.6mb
Commercial for Adidas.
Produced for the American Cancer Society. A public service announcement on breast cancer.
The Instinct of Life
Created for Jill Sander's Background
Instinct of Life commercial quicktime - 3.7mb
Sun Moon Stars
Staring Daryl Hannah.Created for a new perfume from Karl Lagerfield.
Sun Moon Stars (quicktime, 1.2mb)
Sun Moon Stars (avi, 670 kb)
Dead Leaves, Aunt Droid, Nuclear Winter and Rocket
A series of four commercials created for the SciFi channel. Each one features a saying, followed by the phrase "Ever Wonder?" and the scifi channel logo.
Nuclear Winter (1311k)
Clear Blue Easy
Staring Marisa Parker. A series of three ads created for the ad agency Ogilvy and Mather in New York. A woman stands in her bathroom waiting for the minute to be over. Numbers on the clock face, as well as the hot and cold labels on her faucet and water drops change to yes and no.
15 sec. Clear Blue Easy commercial quicktime - 9.6mb
7/18/97 Entertainment Weekly article:
(Courtesy Cindy Ju)
David Lynch Takes a Pregnancy Pause
by A.J. Jacobs
In a surprise move, splatter-punk auteur Quentin Tarantino has agreed to direct a tampon commercial. Okay, so we made that up. But the truth is just about as weird: David Lynch, he of such surreal fare as Twin Peaks and Blue Velvet, has helmed a series of ads for a home pregnancy test.
The moody black-and-white spots, which started airing last month as part of a $7 million campaign, climb inside the mind of a woman nervously awaiting the result of her ClearBlue Easy One Minute pregnancy test. Everything she sees--from the clock to shampoo bottles to the faucet handles--reads yes or no.
"The client was a little nervous that the spot would be eerie and scary," says David Cohen, executive producer at Ogilvy & Mather. "But on the set, Lynch was constantly making sure the client was happy."
Lynch--who also directed a 1990 Obsession ad for Calvin Klein--heard about the idea for the commercial from his agent. He contacted Ogilvy & Mather saying he liked the bold, simple concept. But copywriter Lisa Mayer knew better: "I said to him, 'Mr. Lynch, you were attracted to this because it involves the psychological torture of a beautiful young woman.' And he said, 'Yes.'"
In fact, Lynch engaged in a little good-humored on-the-set torture himself. The veteran director made the spot's actress (newcomer Marisa Parker) actually take a pregnancy test so he could tape her real-life reaction. The twist: Lynch switched her results with those of a pregnant crew member. Says Mayer, "[Marisa] held her own, then as soon as the camera stopped rolling, she screamed, 'You bastard! Very funny.'"
Part of the Parisienne People campaign. An ad for F.J. Burrus's Parisienne cigarettes in Switzerland. It's part of a series featuring famous directors such as Jean-Luc Godard, Enki Bilal, Emir Kusturica and Giuseppe Tornatore. The ad aired in theaters throughout Switzerland.
Thanks to Alter Ego for the info.
Parisienne People, large (quicktime 6, 7.5 mb)
Parisienne People, small (quicktime 6, 4.5 mb)
The Third Place
Part of the rollout of Sony's new Playstation 2 game console. This trailer was showing in theaters in Europe. It was shot on a two day shoot in LA in 2000. The commercial is the result of eighteen months of ad agency research, in which staff tested five ideas on early adopters across Europe. 'The Third Place' was the only one that captured the test groups' imaginations. According to creative director Trevor Beattie, Lynch was the only choice for the ad.
While shooting the commercial, Lynch gave running commentary. At the end of the shoot, he checked his list of shots on the back of an envelope. Lynch took a maximum of one or two takes per shot.
Scott Dillups, a long-time collaborator with Lynch, was camera operator, DOP, and handle special effects and post on the commercial in LA. Lynch worked with John Neff to craft the sound design.
The Third Place - 60 seconds color - mpg format (6.8 mb)
The Third Place - 60 seconds color - quicktime format (6.2 mb)
The Third Place - 60 seconds b&w - mpg format (2.8 mb)
The Third Place - 30 seconds b&w - mpg format (1.6 mb)
(article courtsey carpages.co.uk)
Nissan Micra - high bandwidth quicktime format (2.9 mb)
Nissan Micra - low bandwidth quicktime format (329 kb)
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